Sayonara Vodafone Japan. Let’s start de-branding
Just weeks after the news of Softbank taking over Vodafone Japan appeared in the media things start to get serious. Softbank seems to be pushing hard to de-brand the former J-phone and then Vodafone carrier.
Current ads for the new digital TV (One Seg) handset from Sharp for example no longer carry the big red Vodafone branding. All that is left is a red logo frame and a small logo on the ad itself.
Looks like the message is clear: “Sayonara Vodafone. Softbank is here to successfully change the business!” And sure they will.
